Shawn Richards was vacationing in Florida with his girlfriend, taking advantaged of the balmy weather and nice beaches when they made a quick stop at Walmart. They were buying a few items before hitting the beach…and something just felt off. But people weren’t reacting to it. Shawn thought that they may not have noticed it because the store was rather crowded, but it hadn’t been touched, so maybe it had just recently been assembled.
He took a picture of it. He was shocked that this had been created and wanted to share his thoughts.
He tweeted the picture out to anyone who would listen, and as predicted, people were angry. Using a national tragedy to try and sell discounted sodas seems to be an all-time low for Coca-Cola, but people are just upset at everyone involved. A spokesperson from Walmart said that the display was being removed.
Coca-Cola is usually in charge of all display ideas. The ideas are submitted to the stores and chosen by managers who approve or decline the ideas. That means that dozens of people approved this tacky monstrosity before it was build, and even while it was being assembled, the employees didn’t have a problem putting it up…but people think that they were probably just trying not to get fired.
Coca-Cola finally issued a public apology:
This display was meant to honor local firefighters and to support their organization’s upcoming event. We sincerely apologize that anyone was offended or misunderstood its intent, and we have replaced the display.”
Do you think it was enough?
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