Receiving a package that suffered delivery damage is frustrating. The seller might claim it was the delivery service, and the delivery service often tries to pass along the blame back to the seller…but the seller is the one who usually eats the expenses to keep their customers happy. As you can imagine, having a huge percentage of products arriving damaged, broken, or even destroyed was bad for business, and customers were getting frustrated.
They switched to different delivery services but the results of their damaged products didn’t change. The delivery services were just too rough on their goods.
No matter who was doing the shipping, too many of our bikes arrived looking like they’d been through a metal-munching combine harvester. It was getting expensive for us, and bloody annoying for our customers,” creative director Bex Rad wrote.
The Dutch bike manufacturer, Vanmoof, found a genius solution.
They began printing large, flat screen televisions on their boxes as a hopeful deterrent to damage…and instantly, shipping damage decreased by 80%. I was shocking, and while it was frustrating, the company is glad that it worked.
Their customers may have been confused at first to receive a box with a printed television on it instead of the customary bicycle image, but when their products began to arrive in pristine condition, the customers let it slide.
Since the boxes are as large as the biggest and most expensive flat screen televisions, it made sense that the delivery drivers were so much more careful with them.
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