Small businesses often try to relate to their communities in fun and engaging ways, but for one bakery in Massachusetts, the FDA didn’t like one specific ingredient that they had listed on their bag of granola and demanded that they remove it. The ingredient might not have been a standard in most bags of granola, but their regulars appreciated it and were sad when it was ultimately removed.
Their granola does just contain nuts and honey and vanilla…it also contains “love.” Everything is made with love, but after the FDA found it listed on the ingredients list, decided that it needed to be removed immediately.
Your Nashoba Granola label lists ingredient ‘Love. Love is not a common or usual name of an ingredient, and is considered to be intervening material because it is not part of the common or usual name of the ingredient.” The FDA wrote in a letter.
It was like they were sucking out the humanity from their product, and the story was shocking to many. Something being “made with love” goes back in the memories of many people, sitting at the kitchen table with grandma baking cookies, or being able to lick the bowl of cake batter after making a cake for a friend.
The letter also listed other complaints, but the fact that they included “love” as being unacceptable was a bit baffling to fans of the bakery. Would YOU have a problem with “love” on an ingredients list?
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