People Paid $100,000 To Dig A Hole In The Ground For No Reason On Black Friday

Cards Against Humanity is a game focused on dark humor and shocking realism. They don’t care about being politically correct. Nothing is off-limits. Another thing? They loathe Black Friday. One year, the company sent out boxes full of literal “bull crap” (yes, poop) in exchange for $6. One year, they sold nothing in exchange for $5.

This year, they crowd funded a “holiday hole.” It’s an actual money pit.
11-29a11The concept was simple: as long as people sent money, they would keep digging. $5 dollars purchased 16 seconds of dig time to “throw money in the hole”…and the company received over $100,000 to dig a hole.

We really hate Black Friday,” the game’s creator, Max Temkin told Business Insider. “It’s this really gross orgy of consumerism right after a holiday about being thankful for what you have — so we’ve always tried to think of funny jokes or comments we could make about the tradition.”

People who purchase dig time don’t receive anything in return, and people were okay with it.11-29a10Critics had questions, but Cards Against Humanity had answers.

Why aren’t you giving all this money to charity?

Why aren’t YOU giving all this money to charity? It’s your money.

Where is the hole?

America. And in our hearts.

What do I get for contributing money to the hole?

A deeper hole. What else are you going to buy, an iPod?

Is the hole bad for the environment?

No, this was just a bunch of empty land. Now there’s a hole there. That’s life.

How am I supposed to feel about this?

You’re supposed to think it’s funny. You might not get it for a while, but some time next year you’ll chuckle quietly to yourself and remember all this business about the hole.

What do you think about this holiday hole?


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