A life-sized dead whale is stopping people in their tracks. The project was a joint effort between Greenpeace and Dentsu Jayme Syfu to open more people to the topic of pollution and just how bad it has gotten in many parts of the world. In 2016, 30 beached whales were discovered on the shores of Europe, and those numbers are just too high for comfort.
The whale is 73 feet long and 10 feet high made of plastic and garbage that isn’t biodegradable found in the ocean. Industrial bags, plastic bags, bottles, containers, bins, straws, plastic ties, and a disturbing amount of plastic wrappers make up the giant garbage whale.
The project was unveiled on May 11, 2017, and it instantly went viral. Many people snapped pictures of the “whale” from far away and mistook it for a real beached whale…which only made it that much more viral.
The conversation and increased interest in the project allowed Greenpeace to bring their concerns to local leaders and take better measures regarding plastic waste disposal. The project was meant to highlight the impending doom of ocean life if pollution isn’t regulated soon.
The cumulative quantity of plastic waste available to enter the ocean from land is predicted to increase by an order of magnitude by 2025, and is projected to outweigh fish in the ocean by 2050.” They wrote.
And that’s terrifying.