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COVERGIRL’s New Mascara Promoted By Male Instagram Star

Who better to promote a new product than a famous makeup artist? The only difference is that this time, it’s the face of a man and not a woman who is wearing it. Despite the fact that the word ‘girl’ is in their name, COVERGIRL decided to take a different route when they promoted their new mascara by introducing their very first male COVERGIRL!

James Charles has millions of fans and followers, and while there are haters out there, he takes it all in stride and aspires to be the best that he can be.

All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe and redefining what it means to be beautiful,” the company said.

And people have been finding him exceptionally inspiring. He launched his Instagram and displayed his talent with makeup, creating stunning looks that most people couldn’t dream of pulling off.

Grown women were eager to learn how he created such sharp edges and blended so perfectly. Tips, tricks, and confidence┬ácaused his social media accounts to attract millions of followers and shares across every platform. The company wanted to do something new and innovative. But some people were calling it “drag” and called him “trans.”

I’m still confident as a boy and I will always be a boy. I can be confident with bare skin and with a full face.”

He knows who he is and what he wants out of life. How many of us can say the same?


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